Gratification and Pleasure of Drinking

Request Number N979152
Need details

As a business, we are continually striving to enhance the experience associated with consuming our beverages.



Multiple influences combine to provide a pleasurable drinking experience. The traditional focus encompasses aroma, taste and ingestion. A more holistic view of consumption pleasure extends to: pre-purchase factors; sensory attributes that affect attitudes during product opening and consumption; and, post-consumption experience.


The aim therefore is to understand and influence these factors to create a product that leaves the consumer with a truly pleasurable drinking experience.


Key Success Criteria
  • Proven or evidenced solutions: basic technology has been tested in a simulated environment.
  • Time to market: <3 years.


Possible Approaches

We are looking for ways that positively impact the overall experience associated with drinking a beverage. Approaches, methods or technologies that can assist in measuring, delivering or influencing an enhanced drinking experience are sought.

The scope includes;


  • Sensory Attributes; to improve; mouth feel, refreshment, sensation, texture, flavour etc.
  • Selection; for example, marketing influences.
  • Packaging; for example; to enhance sensory pleasure or pleasure in use.
  • Post-consumptions influences; for example, utilising digital and social interactions.
  • Manufacturing Process; to contribute to the delivery of a pleasurable drinks experience.
  • Tools and Techniques to measure pleasure.


Approaches not of interest
  • Sweetness.


Preferred Collaboration types
  • Joint Development
  • Technology Licensing
  • Technology Acquisition
  • Supply Agreement
Items to be submitted

To submit your idea or proposal, please use the Respond Now button on the right of this page. Please note that only non-confidential information can be accepted. By submitting a response: you represent that the response does not contain and will not be deemed to contain any confidential information of any kind; and you acknowledge that Suntory Beverage and Food Europe may, in their absolute discretion, select or reject a response or any portion thereof.


Your response should be an executive summary of what you are proposing. It should include both technical information on how the technology will work in addition to the given benefits to the consumer and how you believe it can be of use to us as a business. Information on the background of those involved in the project will also be required in your response to this need posting.


We suggest you include the following:

  • Describe the technology
  • How the technology is relevant to our brands (specific or in general)
  • Level of maturity of the technology (development stage or just a proposal)
  • How adaptable is the technology, can it be used in a wide range of scenarios
  • Background information on the people involved in the proposal

Remember….. Don’t send anything that could be considered confidential at this point. 


Point of Contact
Stephen Clulow
Area of Interest
  • Communications
  • Information Collection & Reporting
  • Social Media
  • Computer Hardware
  • Data Storage Systems
  • Computer Software
  • Cloud Computing
  • Consumer Software
  • Data Analytics
  • Electronics & Electronic Components
  • Food & Beverage
  • Beverage Manufacturing
  • Food Manufacturing
  • Snack Food Manufacturing
  • Manufacturing & Fabrication
  • Packaging
  • Other
  • Professional Services
  • Marketing
Suntory Beverage and Food Europe
Due Date
January 31, 2018
This page does not have file attachments.
This page does not have file attachments.