As a business, we are continually striving to enhance the experience associated with consuming our beverages.
Multiple influences combine to provide a pleasurable drinking experience. The traditional focus encompasses aroma, taste and ingestion. A more holistic view of consumption pleasure extends to: pre-purchase factors; sensory attributes that affect attitudes during product opening and consumption; and, post-consumption experience.
The aim therefore is to understand and influence these factors to create a product that leaves the consumer with a truly pleasurable drinking experience.
We are looking for ways that positively impact the overall experience associated with drinking a beverage. Approaches, methods or technologies that can assist in measuring, delivering or influencing an enhanced drinking experience are sought.
The scope includes;
To submit your idea or proposal, please use the Respond Now button on the right of this page. Please note that only non-confidential information can be accepted. By submitting a response: you represent that the response does not contain and will not be deemed to contain any confidential information of any kind; and you acknowledge that Suntory Beverage and Food Europe may, in their absolute discretion, select or reject a response or any portion thereof.
Your response should be an executive summary of what you are proposing. It should include both technical information on how the technology will work in addition to the given benefits to the consumer and how you believe it can be of use to us as a business. Information on the background of those involved in the project will also be required in your response to this need posting.
We suggest you include the following:
Remember….. Don’t send anything that could be considered confidential at this point.