Connected and Digital Drinking

Request Number N479064
Need details

As a business, we are continually striving to enhance the experience associated with consuming our beverages. The world of digital technology represents new and exciting opportunities to engage and interact with consumers and enhance the overall drinking experience.


The virtual interaction technologies are expected to encourage and reward brand engagement as well as monitoring selection, purchase, consumption and post consumption behaviour.  These digital and connected technologies will interact with the consumer outside the normal consideration of the product and its packaging.



Technologies of interest are those that positively impact the overall experience of drinking a Suntory beverage and encourage brand loyalty and purchase. The scope includes connected and digital solutions that:

  • Support and maintain consumer engagement.
  • Encourage beverage consumption.
  • Allow consumers to monitor, adjust and reward their drinking activities.
  • Provide interaction at the POS, such as smart vending or packaging. 
  • Drive loyalty and repeat purchase.
  • Support business growth. 



Key Success Criteria
  • Proven or evidenced solutions: basic technology has been tested in a simulated environment.
  • Time to market: <3 years.


Possible Approaches
  • Systems - Apps for smartphones, or other devices.
  • Devices - such as wearables with smart features - either durable or disposable.
  • IT data collection and infrastructure.
  • Connected vending.
  • Direct to consumer - digital/connected devices for retail and point of sale (POS).
  • Big data - How can we engage with consumers?
  • Partnership – Who can we partner in the world of digital drinking?


Approaches not of interest

Solutions that are not digital or connected.


Preferred Collaboration types
  • Joint Development
  • Technology Licensing
  • Technology Acquisition
  • Supply Agreement
Items to be submitted

To submit your idea or proposal, please use the Respond Now button on the right of this page. Please note that only non-confidential information can be accepted. By submitting a response: you represent that the response does not contain and will not be deemed to contain any confidential information of any kind; and you acknowledge that Suntory Beverage and Food Europe may, in their absolute discretion, select or reject a response or any portion thereof.


Your response should be an executive summary of what you are proposing. It should include both technical information on how the technology will work in addition to the given benefits to the consumer and how you believe it can be of use to us as a business. Information on the background of those involved in the project will also be required in your response to this need posting.


We suggest you include the following:

  • Describe the technology
  • How the technology is relevant to our brands (specific or in general)
  • Level of maturity of the technology (development stage or just a proposal)
  • How adaptable is the technology, can it be used in a wide range of scenarios
  • Background information on the people involved in the proposal

Remember….. Don’t send anything that could be considered confidential at this point. 

Point of Contact
Stephen Clulow
Area of Interest
  • Communications
  • Digital Media
  • Information Collection & Reporting
  • Social Media
  • Other
  • Computer Hardware
  • Data Storage Systems
  • Computer Software
  • Data Analytics
  • Databases
  • Electronics & Electronic Components
  • Food & Beverage
  • Manufacturing & Fabrication
  • Packaging
  • Professional Services
  • Marketing
Suntory Beverage and Food Europe
Due Date
January 31, 2018
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