Mondelez International is looking for a low cost solution to reduce, or eliminate, the theft of chewing gum from stores. The solution must allow the gum to be displayed prominently and give the retailer confidence that the product will not be stolen.
Trident gum currently holds a leadership position many global markets. Consumer research shows it is considered one of the most beloved brands.
The newer, larger, modern stores that have developed are one of the main distribution channels for Trident, but theft has become a problem. As a result, some of the key accounts are limiting shelf space and restricting display to isolated locations. This results in lost sales.
Other products with a similar issue, such as batteries, sunscreen, shampoo and even nursing products. These products have moved encasing the product in acrylic boxes or adding acousto-magnetic or radio frequency tags to the products.
Mondelez is looking for a low cost solution to reduce or eliminate the theft of chewing gum from stores. The solution must allow the gum to be displayed prominently and give the retailer confidence that the product will not be stolen. View more Needs like this on our Managed Innovation Gallery.
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