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Anti-Theft Approaches for Chewing Gum

Request Number N645136
Author Mondelēz International
Need details
Description

Mondelez International is looking for a low cost solution to reduce, or eliminate, the theft of chewing gum from stores. The solution must allow the gum to be displayed prominently and give the retailer confidence that the product will not be stolen.

Background

Trident gum currently holds a leadership position many global markets. Consumer research shows it is considered one of the most beloved brands. 

 

The newer, larger, modern stores that have developed are one of the main distribution channels for Trident, but theft has become a problem. As a result, some of the key accounts are limiting shelf space and restricting display to isolated locations. This results in lost sales.

 

Other products with a similar issue, such as batteries, sunscreen, shampoo and even nursing products. These products have moved encasing the product in acrylic boxes or adding acousto-magnetic or radio frequency tags to the products.   

 

Mondelez is looking for a low cost solution to reduce or eliminate the theft of chewing gum from stores. The solution must allow the gum to be displayed prominently and give the retailer confidence that the product will not be stolen. View more Needs like this on our Managed Innovation Gallery.

 
Key Success Criteria

The proposed technology should:

  • Not impact product or package quality, safety or functionality
  • Be very low cost
  • Must not negatively impact product or package shelf life
  • Be food safe
  • Enable production machinery to of gum at current speeds 
  • Require minimum modification to packaging processes
  • If an AM or RF solution, it must work with existing AM or RF control systems for alarm and deactivation
Possible Approaches

Possible approaches include, but are not limited to:

  • Modifications to packaging materials that reduce theft
  • Low cost AM or RF packaging inclusions
  • New technologies compatible with existing systems
Preferred Collaboration types
  • Joint Development
  • Supply Agreement
  • To Be Negotiated
Items to be submitted

We are looking for a concise abstract/executive summary.

 

The proposal should briefly describe the technical approach and provide information on technology performance, background as well as a description of the responding company and their related experience.

 

To Respond, please use the Respond button located at the end of this page.

 

Please note that only non-confidential information can be accepted. By submitting a response you represent that the response does not contain and will not be deemed to contain any confidential information of any kind whatsoever. By submitting a response, you acknowledge that the Need's sponsoring organization, in its sole discretion, may select or reject a response or any portion thereof.

 

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Point of Contact
Stephen Clulow
Area of Interest
  • Family & Consumer Products & Services
  • Food & Beverage
  • Packaging
  • Printing
  • Security
Organization
Mondelēz International
Due Date
May 27, 2017
Award Amount
To be negotiated
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