Challenge #69975




Challenge Summary   




After submitting their initial proposals, Phase 1 winners (including academic groups, small businesses, and individual researchers) received a software development kit to play with and develop their technologies into workable prototypes.


Final submissions for the Armour39 were submitted in March, and Under Armour invited five winners of Phase 2 to their Future Show Digital in Baltimore.

The five finalist groups included:


After pitching their technologies to Under Armour executives in Baltimore, it was Kevin Logan’s team at MACSEA Ltd. who landed the first-place prize with Jeffrey Boyd’s University of Calgary team as the runners-up. You can read more about the University of Calgary’s workout monitor and even watch their submission video here.


Congratulations to all the winners of the Armour39 Challenge! We’re excited to see what novel and groundbreaking technologies come from this Challenge in the world of performance monitoring and beyond.



NineSigma, representing Under Armour, invites proposals for technologies that will expand the capablitities of their Armour39 - a first-of-its-kind performance monitoring system for athletes.  



Successful technologies will address one or more of the following needs:

  • Competitive Analysis: Develop a way to compare workout performance of various users that accounts for differences in factors such as height, weight, gender, etc. 
  • Excercise Identification: Develop Armour39 algorithms to identify which exercise is being perfomred by the user (ie push-up vs bicep curl vs kettlebell swing)
  • Heart Rate Profile and Assessment: Develope a simple test that measures the following
    • Maximum heart rate, or
    • Recovery rate, or
    • Ventilatory threshold, or
    • Resting heart rate, or
    • Breathing rate
  • Other Cool Functions: Develop novel ways of using Armour39 that woudl make athletes better by monitoring either activity, sleep, readiness or recovery.



Participants in this competition vie for one of 15 finalist slots at an Under Armour event to demonstrate their technologies.  The winner will be awarded a $25,000 prize, and the runner-up will receive a $10,000 prize.  All participants will have the opportunity to interact directly with Under Armour and will have expenses for the event covered by Under Armour.


There are three (3) Phases to this Challenge:

  • Phase 1: Participants complete the proposal template and submit it by November 22, 2013.
  • Phase 2: Phase 1 winners have approximately 12 weeks to devleop their ideas and create a demonstration video.
  • Phase 3: Under Armour will evaluate all Phase 2 submissions and will invite up to 15 top respondents to Under Armour for the final event.  





The Armour39 monitors an athlete’s performance across a wide range of activities.  By tracking movement and measuring biometrics, the Armour39 provides an objective report on athletic performance for a workout or activity.


Under Armour wants to make the Armour39 more interactive for competitive athlete users.  They would like to develop new features that will generate excitement, enhance level of use, and improve training or conditioning sessions.  While they actively seek solutions to the three areas listed, they also are interested in any new way Armour39 can “make athletes better”.

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