Love them or hate them, plastics are indispensable in our modern world. In fact, demand for them is expected to double in the next 20 years. Yet most plastic items are used only once before being discarded, often ending up polluting the environment. If nothing changes, there could be more plastic than fish in the ocean by 2050.
So, how do we fix this? If we want to free our oceans from plastic, we have to fundamentally rethink the way we make, use and re-use plastics so that they don’t become waste in the first place. That’s why we are calling for innovators, designers, scientists and entrepreneurs to find solutions that keep plastics in the economy, and out of the ocean.
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