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The New Plastics Economy Innovation Prize

Led by the Ellen MacArthur Foundation (EMF) in partnership with global innovation firm NineSigma, the Circular Materials Challenge seeks ways to make all plastic packaging recyclable. The challenge is part of the $2 million New Plastics Economy Innovation Prize to help build a circular economy for plastics by developing new materials, redesigning formats, and rethinking delivery models to eliminate packaging waste. The prize is funded by Wendy Schmidt, Lead Philanthropic Partner of the New Plastics Economy Initiative and was launched on May 18th 2017 in collaboration with the Prince of Wales’s International Sustainability Unit (ISU).

The Circular Materials Challenge has been scoped in close coordination with the initiative’s 40+ participants, including Core Partners Amcor, The Coca-Cola Company, Danone, MARS, Novamont, PepsiCo, Unilever, and Veolia. This will help ensure that winners will have the potential to shift the market with their solutions.  


The New Plastics Economy initiative

The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, it brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. The initiative is led by the Ellen MacArthur Foundation in collaboration with a broad group of leading companies, cities, philanthropists, policymakers, academics, students, NGOs, and citizens.

The initiative is supported by Wendy Schmidt as Lead Philanthropic Partner, and MAVA Foundation, Oak Foundation, and players of People’s Postcode Lottery (GB) as Philanthropic Funders. Amcor, The Coca-Cola Company, Danone, MARS, Novamont, PepsiCo, Unilever, and Veolia are the initiative’s Core Partners. | @NewPlasticsEcon


The Ellen MacArthur Foundation

The Ellen MacArthur Foundation was created in 2010 to accelerate the transition to a circular economy. The Foundation works across five areas: insight and analysis, business and government, education and training, systemic initiatives, and communication. With its Knowledge Partners (Arup, IDEO, McKinsey & Co., and SYSTEMIQ), and supported by Core Philanthropic Funder (SUN), the Foundation works to quantify the economic opportunity of a circular model and to develop approaches for capturing its value. The Foundation collaborates with its Global Partners (Cisco, Danone, Google, H&M, Intesa Sanpaolo, NIKE, Inc., Philips, Renault, Unilever), and its CE100 network (businesses, universities, emerging innovators, governments, cities and affiliate organisations), to build capacity, explore collaboration opportunities and to develop circular business initiatives. By establishing platforms such as the New Plastics Economy initiative, the Foundation works to transform key material flows, applying a global, cross-sectoral, cross value chain approach that aims to effect systems change.

Further information: | @circulareconomy