Applying nail polish can be tricky business. To achieve a salon quality finish at home, one must have a steady hand, ambidexterity, and a certain level of skill. The process also requires patience, as the nail polish requires time to dry. Typically, nail color is applied with a small brush from a bottle of lacquer color, an approach that has not substantially changed for decades. The amount of color on the brush needs to be precisely the required amount for the size and shape of the nail so as not to overrun the cuticle or produce a messy appearance. Uneven application, streaking, smudges, and spills are common.
Coty, maker of brands such as Sally Hansen and OPI, wants consumers to be able to achieve a professional manicure or pedicure at home. They are interested in any available system that can achieve at home salon-quality results, including developments in spray coating and brushless application, printing, imaging systems, and other novel means to precisely apply full color coverage to a small, defined area. Coty will consider approaches that can be used for lacquer coatings, as well as for other finishes and materials that could be applied to the surface of a nail.
With ample resources and very strong product development capabilities, Coty, with its well established global marketing and distribution channels is considered a partner of choice for bringing an innovative new product to the market and making it a great success.