Nike Ease Challenge participants will vie for a $50,000 cash award, along with the possibility to collaborate with leading Nike footwear designers. NIKE, Inc. employees are not eligible for the $50,000 cash reward.
Phase 1 (October 28 – December 15, 2016): Participants must complete and submit the online submission form by December 15, 2016. Nike reserves the right to consider only the first 500 qualified submissions. All submissions will serve as the participant’s first and final proposal and should include evidence to support the technical feasibility of the design, the problem it solves for, and the advantage afforded by the proposed approach. Up to fifteen innovations will be invited to advance to the semifinals (Phase 2).
Phase 2 (January – March 2017): Up to fifteen innovators will be invited to submit a prototype of their design in a Nike shoe. Each will have until early March 2017 to submit their prototype to compete for a spot in the finals.
Phase 3 (March – April 2017): Three finalists will be selected by the end of March 2017, and invited to Nike World Headquarters to present their design to a panel of Nike leaders and athletes. In addition to travel arrangements, the finalists will receive non-monetary assistance, such as presentation support for their demonstration. The winning innovation will be selected and announced in April 2017, and will receive a $50,000 cash award along with the possibility to innovate alongside industry leading Nike designers. NIKE, Inc. employees are not eligible for the $50,000 cash reward.