Status: Need is Open

Technologies to Enable Consumer Promotions

Request Number

Point of Contact

PepsiCo is interested in new methods to delight and engage with regard to promotional activity using existing packaging components such as bottles, labels and closures.


PepsiCo connects with consumers in a variety of ways, such as advertising and social media. On a more personal, individualized level, PepsiCo can also connect with consumers via QR codes on labels or via unique codes added to the underside of a cap. Driven by the unique coding, these under-the-cap (UTC) codes can provide access to product or promotional information or can provide entry into a contest. Once redeemed, unique codes will need to be prohibited from further redemption.

In order to access the code, the consumer must first purchase the product and then open the container by breaking the tamper evident bands to access the unique code. Often, however, the UTC codes can be difficult to read using either the human eye or with a cell phone camera. The main challenge: the closure base color has little contrast when compared to the UTC text. This results in a decline in consumer engagement and participation.

PepsiCo is seeking:

  1. systems or technologies that can deliver a more positive consumer experience by ensuring greater visibility and legibility to unique UTC codes
  2. alternatives to the traditional UTC codes by leveraging bottles, labels or closure technologies that still require consumer purchase of the product prior to accessing the unique identifier.

While PepsiCo is primarily interested in technologies that are closer to commercial availability, early-stage solutions may also be of interest, provided a clear development pathway exists.

Key success Criteria


  • Must be scalable and run at speeds of 1,000+ parts per minute, preferably assembled within our supply base
    • Solutions which require multiple pieces of equipment to reach desired speed will be considered
  • Must not impact current finished goods performance:
    • Bottle opening/closing
    • Label scuffing or tearing
  • Must be compatible with PepsiCo’s Packaging with a Purpose goals with regard to sustainability:
    • Proposed technology must not
      • negatively impact recyclability of the bottle or closure
      • negatively impact the carbon footprint of production efforts
      • negatively impact bottle or closure weight
  • Must be compatible with 28mm diameter 1881 plastic closure
  • High degree of ease for consumers:
    • Minimal number of steps for consumers
    • Easy to follow directions
    • Codes readable by cell phone camera OR
    • Easily readable by eye for manual entering


  • Minimal impact on filling plant
  • Variety of color options
    • Custom color options highly desirable
Possible Approaches
  • Laser marking
  • Laser engraving/etching
  • Reactive polymers which exhibit color changes when exposed to lasers
  • Novel non-alphanumeric displays
  • Leveraging bottle characteristics
  • Leveraging label by potentially concealing unique codes on labels
Approaches not of Interest

Unless significant advances have been established, PepsiCo is not interested in:

  • QR codes which can be redeemed prior to purchase
  • Geofencing technologies
Due Date
Aug 30
Items to be submitted

Please contact if you need assistance. 

To respond to this project, please use the online response form to provide the following information:

  • Response Title
  • Proposed Technical Approach
  • Technical Summary
    • Production Speed
    • Environmental Impact, if any
    • Available Customization
      • Color
      • Font
    • Ease of consumer interaction
  • Organization Details
    • Organization Name
    • Point of Contact
    • Email Address
    • Phone Number
    • Mailing Address
  • Technical Maturity
  • Budget/Timeline
  • Experience

Please note: only non-confidential information can be included in your response. You can access saved draft responses via your Control Center (located in the top row of options when logged into your NineSights account). While all submissions must be made in English, PepsiCo is committed to strong international engagement and welcomes responses from interested individuals and organizations.

To submit your idea or proposal, please use the Respond Now button on the right of this page. Please note that only non-confidential information can be accepted. By submitting a response, you represent that the response does not contain and will not be deemed to contain any confidential information of any kind.

Your response should be a concise abstract/executive summary. The proposal should briefly describe the technical approach and provide information on technology performance, background and description of the responding team and their related experience. By submitting a response, you acknowledge that PepsiCo, in its sole discretion, may select or reject a response or any portion thereof.

Nothing in this Project Description obligates PepsiCo to implement, practice, license, purchase or provide any solutions, recommendations, inventions, intellectual property, products, concepts, systems, techniques or services, or to enter into any relationship or agreement with any party responding to this Project Description (a “Respondent”).  This Project Description does not create a relationship of agency, partnership, joint venture, or license between the PepsiCo and any Respondent.  Respondent acknowledges that PepsiCo may currently or in the future be developing, acquiring or licensing information inventions, intellectual property, products, concepts, systems, techniques or services similar to those being requested in this Project Description.  Accordingly, nothing in this Project Description will be construed as a representation or agreement that PepsiCo will refrain from developing or authorizing another to develop any products, concepts, systems or techniques that are similar to those contemplated in this Project Description.

Client Point of Contact

Sameer Talsania
Gallery Moderator(s)
Jonathan Jakischa
Request Number
Preferred Collaboration Types
Area of Interest