Consumers desire great-tasting and enjoyable drinks. They also desire additional value and benefits from their drinks that include: improved taste, freshness, customization, improved sustainability and, reduced environmental impacts, and improved convenience in terms of access, purchase, transport home, storage, and consumption.
Suntory is committed to leveraging new drinks forms, formats, packaging, distribution, sales, delivery systems, and business models to provide consumers with the great-tasting and enjoyable drinks they desire with these additional benefits.
Drinks are typically sold in single-use plastic bottles containing ready-to-consume liquid through typical distribution to retail stores, where they are selected and purchased by the consumer. These drinks are then either consumed in the near term, or transported home and stored and consumed.
New formats, technologies, packaging, devices, and business models are enabling new solutions in these areas that can provide some or all of these additional consumer desired benefits and may also provide even better great-tasting and enjoyable drinks.
Key success Criteria
Suntory is seeking external technology providers, partners, collaborators, and experts with novel technologies and solutions which can be used to provide consumers with great tasting drinks through new formats and delivery systems which:
Maintains or improves upon current taste and drinks experience
Provides improved consumer convenience, access, control, or customization
New drinks forms, formats, packaging, distribution, sales, delivery systems, and business models
New business models and technologies to deliver more sustainable and better consumer drinking experiences
New drinks formats and more sustainable drinks packaging materials and delivery systems
Items to be submitted
To submit your idea or proposal, please use the Respond button on the right of this page. Please note that only non-confidential information can be accepted. By submitting a response: you represent that the response does not contain and will not be deemed to contain any confidential information of any kind; and you acknowledge that Suntory Beverage and Food Europe may, in their absolute discretion, select or reject a response or any portion thereof.
Your response should be an executive summary of what you are proposing. It should include both technical information on how the technology will work in addition to the given benefits to the consumer and how you believe it can be of use to us as a business. Information on the background of those involved in the project will also be required in your response to this need posting.
We suggest you include the following:
Describe the technology/solution/model
How the technology and or solution is relevant to our brands (specific or in general)
Level of maturity of the technology (development stage or just a proposal)
How adaptable is the technology, can it be used in a wide range of scenarios
Background information on the people involved in the proposal
Remember…... Don’t send anything that could be considered confidential at this point.