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Need
Status: Need is Open

Innovative Packaging for Consumer Engagement / 消費者エンゲージメントを向上させる革新的なパッケージ

Request Number

NG_2017_0001_N_111
Point of Contact
Description

PepsiCo seeks to deliver a world-class consumer experience with its products and that experience begins with the packaging. PepsiCo seeks to identify a variety of new packaging technologies to increase consumer engagement for its global beverage and snack products.

PepsiCo社は、同社製品および製品パッケージを通じて消費者に世界レベルの消費者体験を提供することを検討している。そこで本件では、同社で扱うグローバル向け飲料やスナックの新たなパッケージ技術の探索を通じて、消費者エンゲージメントを高めたいと考えている。

Background

Below are some examples of new innovations and technologies that can deliver a different and unique experience for consumers such as:

  • Smart/interactive packaging
    • Consumer-level interactions that are visual, sound-based, touch-based
    • Technologies can be incorporated into caps, labels, cans, multi-pack carriers, etc. or even via vending equipment or an application
    • Ideal situation is interactive packaging that triggers a positive emotion in consumer during PepsiCo beverage consumption
  • Premium and/or personalized packaging
    • Advanced packaging decoration technologies like innovative labels, inks, etc.
    • Unique dosing methods or closures
    • Packaging that can create theater at the point of consumption, e.g. like Drinkfinity
    • Packaging or materials (e.g. coatings) that can keep beverages colder for longer
    • Other ways of offering consumer customization
  • User-friendly packaging
    • Packaging that is easy to open and use for users of all ages and abilities
    • Packaging that can inhibit or prevent spillage or mess

The above list is not meant to be exclusive – if you have a packaging-related technology that can provide new consumer experience, we’d love to hear from you. Technologies that can successfully combine more than one of these interest areas are highly desirable.

Please note: all proposed technologies must have advanced beyond the conceptual stage.

多様かつユニークな消費者体験をもたらしうる技術やイノベーションとして、たとえば以下のような技術を想定している:

  • スマート/インタラクティブなパッケージ
    • 視覚に訴える、音を使う、接触に応答するなど消費者と製品間でのインタラクションがあるもの
    • キャップ、フィルムラベル、マルチパック等に組み込み可能な技術や、自動販売機やアプリを用いる技術
    • 同社の飲料を消費する中でポジティブな感情が生まれるような、インタラクティブなパッケージであることが理想
  • 特別感があり、自分用にカスタマイズできるパッケージ
    • 革新的なラベルやインクなど、先進的なデコレーション技術
    • ユニークな飲用技術もしくはキャップ
    • Drinkfinity のように、消費時に見せ場を作ることができるパッケージ
    • 飲料をより長い間冷たく保つパッケージや材料(たとえばコーティング)
    • これら以外の、消費者によるカスタマイズを可能とする手法
  • 使いやすいパッケージ
    • 様々な年齢や能力の人々が開けやすく使いやすいパッケージ
    • こぼれや汚れを防ぐパッケージ

上記の項目以外のご提案も受け付けます。新たな消費者体験を提供できるパッケージ向け技術がありましたらぜひお知らせください。記載の項目のうち複数を満たす技術が特に好ましいです


注意点: 提案技術はコンセプト段階以上のものであることとする

Key success Criteria

All proposed packaging technologies will be evaluated on their potential to positively impact one or more of the following characteristics:

  • Durability – Packaging should be able to withstand the manufacturing process, warehousing and distribution.
  • Recyclability / Environmental Impact
  • Ease of production
  • Ease of use by consumers
  • Retention of product freshness
  • Cost
  • Innovativeness

Please present information regarding how your proposed technology can meet the above criteria.

提案される全てのパッケージ技術は、以下に記載する項目の一つ以上に良い影響をもたらすかどうかという点で評価される

  • 耐久性 – 製造プロセス、保管時、流通で耐久性を維持できる.
  • リサイクル性 /環境への影響
  • 生産のしやすさ
  • 消費者の使いやすさ
  • 商品鮮度の保持
  • コスト
  • 革新性

提案書には、ご提案技術がどのように本件が求める要件にマッチしているかをご記載ください

Due Date
Oct 31
Items to be submitted

Please contact phd@ninesigma.com if you need assistance.

To respond to this project, please use the online response form to provide the following information:

  • Response Title
  • Proposed Technical Approach
  • Technical Summary
  • Organization Details
    • Organization Name
    • Point of Contact
    • Email Address
    • Phone Number
    • Mailing Address
  • Technical Maturity
  • Budget/Timeline
  • Experience


Please note: only non-confidential information can be included in your response. You can access saved draft responses via your Control Center (located in the top row of options when logged into your NineSights account). While all submissions must be made in English, PepsiCo is committed to strong international engagement and welcomes responses from interested individuals and organizations.

 

The information contained in your Response should inform PepsiCo about the performance your technology can achieve without divulging any information how that performance is achieved. PepsiCo encourages you to respond with enthusiasm and creativity, provided that the information shared remains technologically informative.

 

To submit your idea or proposal, please use the Respond Now button on the right of this page. Please note that only non-confidential information can be accepted. By submitting a response, you represent that the response does not contain and will not be deemed to contain any confidential information of any kind.

 

Your response should be a concise abstract/executive summary. The proposal should briefly describe the technical approach and provide information on technology performance, background and description of the responding team and their related experience. By submitting a response, you acknowledge that PepsiCo, in its sole discretion, may select or reject a response or any portion thereof. Individuals and organizations wishing to engage with PepsiCo must first submit their non-confidential response via the appropriate project page – PepsiCo will not respond to or accept proposals made outside the PepsiCo Gallery managed by NineSigma.

 

Nothing in this Project Description obligates PepsiCo to implement, practice, license, purchase or provide any solutions, recommendations, inventions, intellectual property, products, concepts, systems, techniques or services, or to enter into any relationship or agreement with any party responding to this Project Description (a “Respondent”).  This Project Description does not create a relationship of agency, partnership, joint venture, or license between the PepsiCo and any Respondent.  Respondent acknowledges that PepsiCo may currently or in the future be developing, acquiring or licensing information inventions, intellectual property, products, concepts, systems, techniques or services similar to those being requested in this Project Description.  Accordingly, nothing in this Project Description will be construed as a representation or agreement that PepsiCo will refrain from developing or authorizing another to develop any products, concepts, systems or techniques that are similar to those contemplated in this Project Description.

Client Point of Contact

Sameer Talsania
Gallery Moderator(s)
Jonathan Jakischa
Request Number
NG_2017_0001_N_111
Preferred Collaboration Types
Area of Interest