Contest Number:


Transforming the Future of Self-Care Challenge

About the Challenge

GlaxoSmithKline (GSK) Consumer Healthcare is on a mission to “Transform the Future of Self-Care” to enable consumers to do more, feel better and live longer.  We are actively seeking to establish strategic partnerships with start-ups and entrepreneurs who are equally passionate about delivering against this mission.  The way consumers treat, diagnose and engage with their health is dramatically shifting and we want to partner with breakthrough thinkers so that we can jointly improve lives. 

To drive this mission to enhance our current key, over-the-counter and consumer product brands, we are currently seeking new opportunities in the following three Challenge Topics:  Digital Health, At-Home Diagnostics, and Formulation Technologies.

Click links below to view detailed descriptions about each topic:

Topic 1:  Digital Health Technologies >>

Topic 2:  At-Home Diagnostics >>

Topic 3:  Formulation Technologies >>


There is a maximum of US$50,000 available for cash prizes.  The Competition will award up to five (5) US$10,000 prizes to the winners across the three Topics.  The Challenge sponsor may also explore funding or other support of an Entry for further development and/or commercialization.



The following types of approaches are not eligible:

  • Approaches that are only at concept level of technology readiness
  • Technologies that do not align with product categories above
  • Business to Business (B2B) service models
  • Ways of running clinical trials or scientific studies to allow for product claims
  • Approaches that require a prescription or visit to a medical doctor

Additional ineligible approaches are documented in each Challenge Topic Summary document.

Success Criteria

The Challenge sponsor will judge each submission against the following criteria:

  • How thorough and concise is the description of problem, solution approach, and business model
  • Effectiveness of the approach to address Topic
  • Extent to which approach addresses a consumer need
  • Creativity and originality (more than a “me-too” offering, clear differentiation to other products already on the market)
  • Technology maturity (a solution in a later stage of maturity receives a better score)
  • Ease of implementation (clear and tractable path to manufacturability or supply and deployment to market)
  • Potential to transfer the solution to other scenarios
  • Likelihood to be economical at consumer product price point

Minimum Requirements that apply to all Challenge Topics: 

  • You must already be working on your approach. (Preferably the technology readiness of your approach is at the prototype phase (proof-of-concept stage), or later)
  • Your approach has a clear business model and value proposition
  • You have protected intellectual property (either by patent or as proprietary information)


You must complete and submit the online response form by January 31, 2019 at 5:00 PM ET.  You will be able to upload supplemental documents with your response.

In your concise, non-confidential response you should:

  • Describe your technology innovation and:
    • its working principle
    • its alignment with Topic Key Attributes and with Challenge Evaluation Criteria
    • its unique benefits compared to existing solutions already in the market
    • your business model and value proposition
  • Discuss the results of any testing you have done (safety, consumer, efficacy, etc.)
  • Describe steps, activity, estimated budget, and timeline to reach commercial scale
  • Discuss the status of the intellectual property related to your approach
    • Who owns the related IP
    • Your assessment of freedom to practice
    • Upload a copy of your patent and detailed illustrations and photos, if applicable
  • Describe your (or your team’s) background and related experience
  • (Optional) Provide a private link to a short (2-5 minute) video presentation in which you pitch your approach and capabilities
Challenge Moderator
  • Senior Program Manager
  • NineSigma
Meet the GSK Consumer Healthcare Sponsors
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GlaxoSmithKline (GSK) Consumer Healthcare develops and markets consumer-preferred and expert-recommended brands in the Pain Relief, Oral Health, Respiratory Health, Digestive Health, and Skin Health product categories. 


GSK Consumer Healthcare is one of the leading over-the-counter healthcare companies.  We hold number one positions in Wellness across 36 markets and are market leaders in specialist oral care. 


We have a portfolio of loved and trusted brands, underpinned by science, that includes: Sensodyne, Parodontax, Poligrip, Voltaren, Panadol, Otrivin, and Theraflu.